The staggering amount Liverpool could earn from Taylor Swift’s tour

• Liverpool’s Anfield Stadium hosts three Taylor Swift concerts this week
• The club are set to be handsomely rewarded for renting out their stadium 
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Liverpool Football Club are set to pocket a staggering amount of money by hosting three Taylor Swift concerts this week. 

Anfield Stadium welcomes the American singer’s first English shows on her record-breaking Eras jaunt, with shows on Thursday, Friday and Saturday, opening with her 100th concert of the tour to date. 

Football clubs routinely rent out their stadiums in the summer months to showcase other events, primarily concerts, and it can be an important source of revenue for any sporting establishment and its local area.

Anfield is the only club football stadium that Swift is using for her UK tour dates this summer, with Murrayfield in Edinburgh, Principality Stadium in Cardiff and Wembley Stadium in London also providing a temporary home to Swifties for the three-hour shows.

As the Liverpool Echo reports, the 60,725-capacity stadium is a more intimate option due to the close proximity to the stands.

 Liverpool FC are allowed to stage up to six non-football events at Anfield per season, as part of an agreement with the City Council, and this is worth millions to the club.

The nature of concerts means the exact figure can fluctuate with ticket and commercial sales.

But over the course of the three nights, the Reds are set to make between £5m and £10m from hosting the shows, which will feature a selection of songs from Swift’s 2012 album Red among countless others.

More money will come the club’s way with acrobatic American star P!nk returning to Anfield for Summer Carnival Tour shows on June 24 and 25. 

Liverpool will receive a stadium hire charge from promoters AEG, and also get a share of food and drink sales across the shows. 

Commercial partners are also attracted to clubs who host high-profile artists like Taylor Swift and P!nk, with some opting to pay extra for exclusive hospitality access for their clients in executive suites. 

The ongoing redevelopment of the Anfield Road End meant Liverpool’s home stadium was briefly not used for concerts, although they have since returned. 

Swift has never played a show in the city of Liverpool before, despite its rich musical history, instead playing in Manchester on her 1989 and Reputation tours. 

However, that changes on Thursday night, sparking rumours of a potential special guest to mark the tour’s 100th date, with Paul McCartney, Lana Del Rey and Florence Welch all touted as possible options.

Fans from across the world have flocked to Merseyside, soaking up the atmosphere, including a trail of artwork across the city, and buying merchandise ahead of the shows from stands directly outside Anfield.