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The vaping boss who shouts his business from the rooftops – ‘I eat, sleep and drink it. I enjoy the advocacy side’

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3 months ago

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The vaping boss who shouts his business from the rooftops – ‘I eat, sleep and drink it. I enjoy the advocacy side’

​Joe Dunne, of Hale Vaping, believes e-cigarettes can play an important role in helping smokers to quit

Hale Vaping director Joe Dunne. Photo: Frank McGrath

‘I know some people in the vaping business, and they’re nearly afraid to say they are involved in it,” says Joe Dunne, a director of Hale Vaping. Not him, though: “I shout it from the rooftops.”

Shouting about it can be awkward in social situations, though. Sometimes the family is out for dinner, and Dunne will overhear a comment like, “I heard vaping is worse than smoking”. He’s about to jump in and start an argument when his wife intervenes. “Don’t you dare,” she’ll tell him, making a cut-throat gesture.

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