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Tiny shop creating custom perfumes to rival designer brands

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Tiny shop creating custom perfumes to rival designer brands

A Liverpool shop offers a fragrance to suit “whatever environment that you’re in”.

Hashim Sharif said he wanted to open his own shop since his early teens – but he finally realised his dream in February 2023 and opened MNZL (which is Arabic for home) in the containers on Lodge Lane, Toxteth.




The 25-year-old started collecting fragrances from the age of about 14. The fragrances are homemade and many similar to high street brands, as well as many unique own brand scents.

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Hashim told the ECHO: “I’ve always been into fragrances from a young age. I wondered what it would be like to create my own.

“I made one of my own called Nostalgia, then I got in contact with a few factories that could make it in bulk for me. In the process I found you can actually buy these in quantity, the actual essence of the fragrances, and then add alcohol and a few additives to make the actual fragrance”.

Hashim Sharif at MNZL Fragrances in Lodge Lane, Toxteth, is mixing fragrance essences to create new and familiar scents (Image: Iain Watts/Liverpool ECHO)

With this information Hashim then spoke with family members to see if he could get them to support his plans, which they did and invested in him. He has plans to expand the business which can offer prices that are cheaper than the retail price of popular brands.

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