Titleist launches new golf ball fitting app

Justin Thomas could use a Titleist AVX in the upcoming 2024 British Open, but after carefully testing all of Titleist’s premium golf balls, the two-time major winner knows that the Pro V1x offers the ideal blend of speed and spin to help him play his best. However, Davis Thompson, the winner of last week’s John Deere Classic, uses a Pro V1 and 2024 U.S. Open winner Bryson DeChambeau opts for the Pro V1x Left Dash.

There are meaningful differences between premium golf balls, and to help players find the one that is most suited for their game, Titleist has developed a new golf ball fitting app to quickly provide a data-driven, personalized golf ball recommendation, regardless of your skill level.

After filling out a brief questionnaire that asks players about their style, the course conditions they tend to face and their golf ball preferences, golfers hits a series of three half-swing wedge shots, three full-swing pitching wedge shots, three 7-irons and three tee shots with a driver using a Titleist Pro V1 ball. A fitter captures data on each shot using a TrackMan launch monitor, and that data, combined with the golfer’s initial responses, is then fed into a proprietary algorithm that Titleist developed using information from thousands of ball fittings. The system then reveals which Titleist ball — Pro V1, Pro V1x, Pro V1x Left Dash, and AVX — is ideal for the player.

The app requires players to hit three half-wedge, pitching wedge, 7-iron and driver shots using a TrackMan launch monitor. (Titleist)

The four balls are designed to have different playing attributes:

• The Pro V1 is a three-piece ball designed to create a mid-trajectory launch off the tee with very high spin around the greens.

• The Pro V1x is a four-piece ball that feels firmer, spins more off the tee and flies higher than the Pro V1.

• The Pro V1x Left Dash is the firmest feeling Titleist ball and flies high like the Pro V1x, but with less spin.

• The AVX is the softest of Titleist’s premium balls, creates the lowest launch off the tee and generates slightly-less greenside spin.

To be clear, the Titleist Golf Ball Fitting App is a tool for fitters and is not designed to be used by golfers themselves. It is designed to harness the power of big data, use information gathered during a 10-15 minute hitting session and rely on the experience of a trained fitter to determine the ideal golf ball for your game.

Story originally appeared on GolfWeek