Ubisoft Still Tries to Push NFTs in 2024

Before announcing Champions Tactics in June 2023, Ubisoft had already ventured into the NFT space, launching a set of Assassin’s Creed NFTs created by Integral Reality Labs and integrating Ubisoft Quartz, a platform for buying and selling NFTs, into Tom Clancy’s Ghost Recon Breakpoint.

Despite the studio’s best attempts to defend the idea by saying that the players just don’t get NFTs yet, the community stance has been pretty much unanimous, with the overwhelming majority of gamers hating all things Web3 and viewing NFTs as nothing more than an attempt to capitalize on a shady trend to get an extra buck or two from the players.

The over-abundance of NFT-related scams that plagued the internet in 2021-2022 has also contributed to the skepticism, with many now seeing buzzwords like “NFT”, “blockchain”, and “Web3” as red flags, warning them to steer clear of such projects. Whether Ubisoft’s renewed push for NFTs in its games will succeed thanks to a small minority of crypto enthusiasts or end up as a massive failure, both financially and reputationally, remains to be seen.