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Sally Beauty is now offering same-day delivery on thousands of items through a new partnership.

The beauty retail, which specializes in hair color and care products, has teamed up with Instacart to deliver products in as fast as one hour from more than 2,200 Sally Beauty store locations across the country. Customers can now select from over 7,000 products, including hair color, hair care products, and items for skin and nails from proprietary brands, delivered directly to their doorstep.

“Our partnership with Instacart builds upon our ongoing omni-channel strategy and commitment to enhance accessibility,” said Natalie Lockhart, group VP of strategy, customer insights & digital experience at Sally Beauty. “We remain focused on putting our customers first by offering the latest technology and shopping options to ensure they have greater access to all their beauty essentials.”

The move comes after Sally Beauty expanded its partnership with DoorDash earlier this year, growing its number of stores available on the platform to more than 2,000.

“We’re thrilled to continue broadening our offerings beyond grocery by partnering with Sally Beauty to deliver an extensive range of beauty products,” said Blake Wallace, senior director of retail partnerships at Instacart. “This partnership not only enhances Sally Beauty’s e-commerce capabilities but also addresses the growing demand for quick delivery of everyday beauty products, ensuring customers can receive their essentials when they need them.”

As of March 31, 2024, Denton, Texas-based Sally Beauty operated more than 3,130 stores.

Headquartered in San Francisco, Instacart partners with more than 1,400 national, regional and local retail banners to facilitate online shopping, delivery and pickup services from more than 80,000 stores across North America on the Instacart Marketplace.