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Zoe launches Daily30+ — a whole food, plant-based supplement

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6 months ago

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Zoe launches Daily30+ — a whole food, plant-based supplement

First came the Zoe app – used by millions of Brits to log symptoms and track the Covid-19 virus’s spread during the pandemic. Then came the circular bright yellow Zoe glucose monitors – which subscribers to the science and nutrition company used to track their responses to certain foods. Membership soared and so too did the Zoe offering – a podcast, a study around intermittent fasting, even a gut shot with the high-streets beloved supermarket, M&S.

And now? They’ve launched a new whole food plant-based supplement – called Daily30+.

Tom Griffiths

What is Daily30+?

Made with a blend of over 30 selected plants, the Daily30+ supplement is designed to be sprinkled on top of any of your meals. It’s aim? To improve the diversity of your diet (and overall health) by adding an additional 5 grams of fibre to your food.

One 5-gram scoop of Daily30+ includes 35 different types of fibre and more than 7,000 beneficial plant chemicals.

The ingredients list: 1. Flaxseed, 2. Red lentil flakes, 3. Grape seed, 4. Chia seeds, 5. Sunflower seeds, 6. Chicory root inulin, 7. Pumpkin seeds, 8. Puffed quinoa, 9. Almonds, 10. Hazelnuts, 11. Walnuts, 12. Red beetroot flakes, 13. Carrot flakes, 14. Nutritional yeast flakes, 15. Hemp seeds, 16. White mushroom, 17. Thyme, 18. Onion, 19. Parsley, 20. Tumeric, 21. Cumin, 22. Chaga, 23. Lion’s Mane, 24. Shiitake, 25. Maitake, 26. Tremella, 27. Reishi, 28. Cordyceps, 29. Garlic, 30. Rosemary, 31. Baobab fruit pulp, 32. Buckthorn.

    What are the benefits?

    The Daily30+ supplement was put to the test in a randomised control trial. During a six-week trial where 350 people were analysed, one group consumed Daily30+, compared with a functional control group.

    Throughout the trial, participants were asked to log their mood, energy, anxiety, sleep and hunger. Blood and stool samples were also collected to analyse changes to metabolic biomarkers and gut microbiome composition.

    Participants reported a reduction in hunger, improvement in sleep, better mood, improved microbiome composition and better energy.

    Specifically, the trial showed:

    • 51% improvement in energy
    • 55% reduction in indigestion
    • 35% reduction in constipation
    • 45% improvement in mood (happiness)
    • 35% improvement in sleep quality
    • 21% reduction in hunger
    • Significant enhancement in gut microbiome composition, with an average increase of 5 points on the ZOE microbiome score.
    zoe supplement

    Zoe

    Who is this supplement aimed at?

    Zoe’s Daily30+ supplement is aimed at individuals struggling to meet their recommended dose of fibre. In the UK, the current recommendation for adults is 30g of fibre a day. Yet, on average, we only consume about 20g per day.

    The idea is that by adding a scoop of this supplement to your meals, you’ll also be increasing your fibre intake.

    ‘We know how impactful small daily dietary changes can be for long-term health and that just 5g of added fibre daily can reduce inflammation and heart disease risk, reduce the risk of metabolic diseases such as type 2 diabetes and improve mental health,’ says Dr Federica Amati, head nutritionist at ZOE.

    ‘We’ve created this product to be added to existing favourite foods, not replacing them, as well as encouraging eating a variety of new foods. This supplement is convenient without compromising on quality or taste. I’ve particularly enjoyed using it to give savoury meals such as pasta dishes, as well as scrambled eggs and salads, more flavour and extra crunch. If you’re not sure how to make great foods like beans, whole grains and lentils taste great: this is the perfect companion for that.’

    Where can I try it?

    The product is available as a monthly subscription from Zoe’s website and in select Waitrose stores. Monthly and four-pack 500g subscriptions are available for £39 and £133. Zoe members can access discounted member pricing when they log in to their account.

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